Public Relations

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Book Title : An Overview of the Public Relations Function
Author : Shannon A. Bowen
Editor : Business Expert Press
Release Date : 2010-04-15
Pages : 186
ISBN : 1606491008
Available Language : English, Spanish, And French
Format Available : PDF, ePUB, Mobi
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Description:

This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively. The authors bring to bear on the topic of public relations management our research and academic knowledge in the areas of business management and strategy, mass communication, marketing, public relations, organizational communication, journalism, ethics, and public opinion along with years of professional experience in managing public relations.

An Overview Of The Public Relations Function

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